Coinciding with the premiere of Spider-Man: Homecoming in Indonesia, on July 4, 2017, Campina, in collaboration with Sony Pictures Indonesia, introduced a new product, Campina Spider-Man, an ice cream which combines vanilla, strawberry and cotton candy flavors.
According to Mr. Adji Andjono, National Sales Manager & Marketing Manager of Campina Ice Cream, this variant, which adopts the masked facial shape of Spider-Man, brings a positive message of courage, ingenuity and adventure to ice cream lovers. With the tagline “Nikmatnya Berani,” this ice cream targets young people and kids with their daily dynamics as its main consumers.
In developing the product, Campina cooperates with PT. Walt Disney Indonesia as the license holder of Marvel’s Spider-Man in Indonesia, adhering to Disney’s international standards for forms, packaging, and calorie counts. Tina/dj (Photo: Campina)